The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviours. From surging media investments to the consolidation of industry giants, 2025 is shaping up to be a pivotal year. Here’s a deep dive into the top 10 predictions that will define the MENA media landscape in the coming year.
1. Media spend reaches unprecedented levels
Global media spend is forecasted to hit a record $1 tn in 2025, with the MENA region playing a crucial role. Regional media investments are projected to reach $1.1 bn, bolstered by growth in influencer marketing, which accounts for up to 40 per cent of marketing budgets in some ca
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