1 Unilever
In September the biggest media pitch of the year – for FMCG behemoth Unilever –came to a conclusion. While WPP emerged triumphant globally, Omnicom’s PHD picked up significant pieces of the business, including in the Middle East, North Africa and Turkey. Incumbent Mindshare retained most of Unilever’s media business across its top six markets: North America, the United Kingdom, India, Indonesia and China. The pitch was the first open review from Unilever in six years, since 2015.
2 L’Oréal
In November L’Oréal Middle East selected Accenture to help the beauty group across the GCC use data and advanced technologies to deliver a more authentic and human-centred
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