1 January kicked off with a bang when Samir Ayoub suddenly resigned as CEO of Mindshare MENA after 17 years in the role. No explanation by him or the agency was given into his departure, but the agency had hit turbulence in 2015 with the arrival of Filip Jabbour as the first CEO of GroupM MENA and the pitching of Nissan, a key retainer account that Mindshare eventually lost. After serving as consultant to the agency for seven months, Ayoub went on to set up his own company MedPush, aimed at ‘redefining media efficiency’.
2 Less than 12 months later, MEC MENA’s CEO Mohan Nambiar became the second GroupM veteran to inexplicably quit his role. Nambiar had been with MEC since its ince
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