1 Nissan: Take no sides
Nissan bucked the austerity trend for cost-efficient feature ads with its $800,000 cinematic epic
for its flagship 4×4 Patrol. TBWA/Raad managed to squeeze in
cities rising from the sand, desert warriors in animal skins, Ming the Merciless urban emperors and a wind-swept scorpion.
Agency: TBWA/Raad
Creatives: Walid Kanaan, Fouad Abdel Malak, Manuel Bordé, Oswaldo Sa, Alex Pinedada, Guilherme Grossi, Gabrial Gama
Director: Niko Kreiss
Production company: City Films
2 Centrepoint: Sabotage
Impact BBDO’s minute of existential angst for clothes retailer Centrepoint shows a moody and stylised drive through the desert before a train ends the trip. Bleak, macabre and dark
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