The pandemic shuttered cinemas in Q2 2020, followed by a staggering reopening between June and September with cinemas operating at 30-50 per cent capacity. Fast-forward to 2021, and cinemas are now fully operational across the region, with capacities ranging between 50-100 per cent.
A far more consistent and steady content pipeline holds optimism among cinemagoers, and brands too are back to believing in the unparalleled power and effectiveness of the medium. Cinema advertising representative (and Campaign sister brand) Motivate Val Morgan (MVM) has selected 10 blockbuster ads that have lit up the big screen so far during a year of recovery for cinemas.
“While cinemas across the GCC ha
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