TishTash Communications, independent integrated marketing communications agency headquartered in Dubai, has announced its expansion to the UK. The move came as a part of TishTash’s 10th-anniversary celebrations, which marked its next phase of growth with the opening of its first office in the UK.
Heading the UK office will be Kellie Whitehead, with over 20 years of integrated communications experience across the UK, Europe and the GCC within entertainment, elite sports, consumer lifestyle and latterly focused on digital PR and brand journalism.
“Founded in 2012 by CEO Natasha Hatherall, and run alongside fellow British expatriate MD Polly Williams, 2022 sees a decade of TishTash after a consolidated year of growth and industry-wide recognition. The move into the UK will consolidate the needs of clients existing and new, amongst a growing need for global representation for current brands. TishTash clients include ASICS, The Body Shop, Bath and Body Works, Boots Middle East, Filorga, L’Occitane, Watsons, Flormar, Muji, Zoflora and celebrity hairdresser Rossano Ferretti,” said TishTash in a release.
On the UK expansion, Natasha Hatherall says, “Over the past decade, TishTash has seen many homegrown brands in the GCC flourish and expand globally. TishTash is no different and offering our services to cover the UK and internationally is the logical next step. We are market leaders in placing consumer brands into the hearts and minds of their target demographic. As a female-founded and run independent agency, the collective experience of our senior management covers decades, continents and industries, including significant UK experience as my home country. With our specific expertise in matching consumers with brands by meeting them ‘where they are now’ – via creative campaigns, both international and regional, our core values and understanding of the current business and consumer landscape , TishTash is looking forward to sharing our unique perspective and services with UK clients”.
On matching the TishTash ethos with the UK media landscape, Kellie Whitehead says; “It’s more apparent than ever that consumers of today are natural brand ambassadors and expect transparency, authenticity, and engagement in return from the goods and services they are loyal to. Brands need to meet them at all the potential media touchpoints, and not just online. The TishTash team brings a wealth of consumer knowledge and insight to our clients, helping them connect in ways that bolster not only their social proof, but their bottom line through uniquely creative campaigning and activations. The British market is ready for a new wave of marketing and media relations through digital PR and direct-to-consumer communications”
