Marie Abiad, Regional Strategy Director, Wavemaker
The experience of consumers being exposed to advertising messages is like Avengers Antman travelling through the quantum realm!It’s unpleasant, he cringes as he’s anxious to get to his destination. To a certain extent, online users feel the same way about disruptive advertisements that are standing in their way of consuming the content they’re searching for.
Users reluctance to engage with disruptive advertisements online is not new news, however with the continuous shift of consumers attention and advertising budgets from offline to online media, Consumers are fac
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