Tim Shorrocks, CMO, NEOM
By Henry Clifford Jones, Senior Director, Venture Markets EMEA LATAM, LinkedIn Marketing Solutions
Most destinations on earth have identities built over hundreds or even thousands of years. Those identities are shaped by the physical environment, by the flow of trade down the centuries, the heritage of different cultures and crafts, the skills their people have developed over time. They are things that are out of a marketer’s control. Unless that marketer is the Chief Marketing Officer (CMO) for NEOM, the coastal region of North West Saudi Arabia that is the setting for one of the most am
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