Tim Hortons has appointed Sunny Side Up (SSUP) as one of its marketing partners in the Middle East.
The creative agency was chosen to redefine the Canadian coffee brand’s social narrative and strengthen its market presence in the UAE, Qatar, and Oman.
The company aims to open 500 stores across the Middle East by 2025, building upon its current presence of more than 300 stores across the region.
“This significant partnership underscores SSUP’s dedication to contributing to the regional creative landscape and pushing the boundaries of excellence,” remarked Najib Sabbagh, CEO of SSUP.
“We’re brewing with excitement to partner up with Tim Hortons and stir up some fresh ideas that’ll buzz louder than a morning espresso!”
The agency’s creative experience in the region is what made it stand out amongst competitors during the proposal process as the clear choice to lead Tim Hortons’.
CEO of Tim Hortons Middle East, Hesham Almekkawi, said, “We were really impressed with the strategic competency, creativity, and passion demonstrated by SSUP in the agency pitch process and look forward to collaborating with this dynamic team to achieve multiple KPIs both on the customer and overall business side.”
SSUP has a presence in the UAE, KSA, and Lebanon. It operates as a boundary-defying regional creative, PR, and media agency that offers “a new kind of normal” in the realm of advertising, content, and PR.
