Tim Hortons, part of AG Cafe International Management, has announced the appointment of Aamir Allibhoy as chief marketing manager of Tim Hortons in the Middle East.
Holding more than 20 years of experience in the industry, Allibhoy comes from an agency background, having worked with Impact BBDO previously.
Allibhoy started his career in Jeddah, Saudi Arabia in 2002 at Impact and took up roles in both Dubai and Riyadh and worked with brands such as PepsiCo, Emirates Airlines, P&G and YUM brands. He also set up and led the BBDO Pakistan office.
“Aamir comes to AG Café with great track record and wealth of experience in the Middle East. We are excited to have him on the team as our CMO to lead the marketing department and to orchestrate the marketing strategies that support our aggressive growth plan for Tim Hortons in the region,” said Hesham Almekkawi, CEO, Tim Hortons – Middle East
Aamir Allibhoy, chief marketing officer, Tim Hortons – Middle East said, “After twenty fantastic years with Impact BBDO in Jeddah, Dubai, Lahore, and Riyadh, working with leading regional client businesses such as PepsiCo Beverages & Foods, YUM (Pizza Hut) and P&G, it was time to step out of my comfort zone and take on a new challenge in the buzzing world of coffee, donuts & more. I’m excited to be part of the newly established AG Café family and look forward to powering the Tim Hortons brand and business to new heights in the Middle East region.”
Allibhoy’s new role is based in Riyadh, which is the new regional headquarters for Tim Hortons.
