By Omar Oakes.
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman has begun announcing “We’re now on TikTok!” [as well as Facebook, Twitter, Instagram etc] each Saturday, with an embarrassed look to the camera as if to admit she has no idea what TikTok is.
Such is the meteoric rise of the video-sharing app that primetime TV audiences, and even BBC TV presenters, may still be clueless about what TikTok is at the end of 2020. But ad industry folk should know better.
TikTok’s user base, which is set to grow to reach the tens of millions next year, has become older, as people see what all the fuss among teens and tweens is about this app that o
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