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TikTok has released its What’s Next: Shopping Trend report.
The report explores shifts in shopping behaviours and culture on the platform, and how brands can take on a more active role in community commerce.
The latest in the What’s Next series report breaks down community insights into actionable takeaways and trend analysis, supported by data and case studies.
This is used to equip businesses with the tools they need to engage with audiences on the platform.
Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok MENA, said: “By blending community, entertainme
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