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TikTok launches new AI-generated content labels

The new label feature allows users to disclose if user posts contain any AI-made content

Image Credit: TikTok

TikTok has launched new rules around AI disclosure, where users will need to tag AI-generated content in the app, or risk having it removed by moderators.

The new label feature allows users to disclose if their posts contain any AI-made content. A toggle labelled ‘AI-generated content’ can be found under more options when uploading a video.

Under the toggle, it states that the label will help prevent content removal and may take down content that isn’t labelled.

The social media platform is trying to get ahead of the expected wave of AI deepfakes, by enforcing its rules around related di


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