“TikTok is fast becoming a place where people can enjoy a new type of experience for the beautiful game, as more and more football organisations, teams and players jump on our platform to engage directly with fans. We were delighted to partner with UEFA EURO 2020, one of the world’s biggest sporting events, bringing the spirit and passion of this tournament to its fans on TikTok. Our community loves to celebrate sport in creative ways, and I can’t wait to see how they continue to engage with all the unmissable content on all things football.”
– Mo Harb, Head of Sports on TikTok MENA.
TikTok has become a vibrant hub of sports content in the last two years with football content kicking off on the platfo
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