Ramadan is known as a time for celebrating and sharing with family and friends, a time to pause and reflect, and a time for prayer. For advertisers, Ramadan is recognised as the prime-time season to engage with audiences digitally, mainly due to the shift in consumers’ online behaviour during this time. Advertisers will increase media spend during this period but still face challenges in reaching users effectively. The real solution is to keep an agile approach in order to stand out.
Want to know more about how brands and consumers will be spending their money and time this Ramadan? Join our Ramadan webinar on 7 April.
With the start of the Holy Month only a few weeks away, most br
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