By Jalaja Ramanunni
Cannes Lions’ Simon Cook recently presented findings from this year’s awards.
Dubai Lynx International Festival of Creativity, a part of the Cannes Lions family, announced jury presidents for its 2023 awards. Simon Cook, chief executive officer of Cannes Lions International Festival of Creativity spoke to delegates at an event in Dubai to share his insights on themes and trends that emerged from winning campaigns at this year’s awards in France. Cook picked out three themes that emerged from the festival after researchers analysed winning pieces of work across 44 countries and speaking to 70 jury presidents, jurors and winners.
Tactical topicality
Being culturall
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