Image sourced from the Paris Olympics Press Centre
As the 2024 Summer Olympics gear up to start in Paris on 26 July, research revealed that viewers from the UAE have very specific platforms in place to watch the games firsthand.
The latest data from YouGov shows that among UAE residents who plan to follow the event, nearly half are likely to rely on online streaming to keep up with the games, closely followed by following social media updates.
The data was based on a survey of 1001 adults aged 18 years and older in the UAE. It was conducted in March 2024 and was based on a nationally representative sample of t
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