The Young Lynx Academy took place last week, 9th and 10th June, in partnership with TikTok. The event was held at the in5 Media facilities and featured programmes targeted towards 20 young professionals aged 32 and under.
The opening session was led by Sami Moutran, B2B marketing lead, TikTok.
The keynote had industry experts sharing their projects and experiences including Elias W. Bassil, head of brand strategy, Tiktok, who spoke about the knowledge economy, presenting how brands are using TikTok. Ali Rez, regional executive creative director Impact BBDO Pakistan and the Middle East, talked about how to crack a brief and showed some examples including ‘Beat her’ for UN W
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