Q1 2024
Those of us who slept late during the wee morning hours of January 1, 2024, following the hours-long, Guinness World Record-breaking New Years’ fireworks display and drone show at the Sheikh Zayed Festival in Abu Dhabi, woke up to the harsh reality of the year awaiting us. A 7.6 magnitude earthquake struck Japan’s western coast, claiming 120 lives, even as the Israel-Hamas and Russia-Ukraine conflicts continued.
The month of January was hard one, especially for the tech industry. Google laid off hundreds of employees in its advertising sales team, following which Twitch cut approximately a third of its staff while parent company Amazon fired hundreds of people from its Amazon Prim
The year in review: Wrapping up a rollercoaster ride through 2024
2024 brought with it a mixed bag of major mergers, layoffs, boycotts, AI, esports and influencer marketing while geopolitical tensions, privacy concerns and procurement problems haunted the region's marketing landscape.
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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group.
As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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