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The year in review: Wrapping up a rollercoaster ride through 2024

2024 brought with it a mixed bag of major mergers, layoffs, boycotts, AI, esports and influencer marketing while geopolitical tensions, privacy concerns and procurement problems haunted the region's marketing landscape.

Q1 2024
Those of us who slept late during the wee morning hours of January 1, 2024, following the hours-long, Guinness World Record-breaking New Years’ fireworks display and drone show at the Sheikh Zayed Festival in Abu Dhabi, woke up to the harsh reality of the year awaiting us. A 7.6 magnitude earthquake struck Japan’s western coast, claiming 120 lives, even as the Israel-Hamas and Russia-Ukraine conflicts continued.
The month of January was hard one, especially for the tech industry. Google laid off hundreds of employees in its advertising sales team, following which Twitch cut approximately a third of its staff while parent company Amazon fired hundreds of people from its Amazon Prim


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