2019: THE YEAR IN REVIEW

posted on Dec. 16, 2019 at 12:39 pmApr 13, 2020

As the region gained new respect on the world stage, it had to face economic and existential challenges at home. 2019 saw a re-evaluation of the ways brands connect with a new generation of consumers, writes Austyn Allison

It’s the end of another year, and also the end of a decade. Some of the themes that have come to the
fore in the region’s media, marketing and advertising in the last 12 months are peculiar to 2019, but other ongoing trends are indicative of the 2010s as a whole.

The news the creative community had waited many years for came out of the Cannes Lions in June. For the ﬁrst time a regional agency – Impact BBDO – won a Grand Prix at the world’s most prestigious advertising awards show. As well as being a point of pride for the team behind AnNahar’s The Blank Edition, this also proves deﬁnitively that the MENA region can compete against the best talent in the world and win.

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