InsuranceMarket.ae’s Avinash Babur shares his thoughts on the year ahead for radio advertising. A space where stories are shared, connections are forged and brands find their voice.
Radio has long been a trusted companion for residents of the UAE, especially during daily commutes. Whether it’s the latest traffic updates, a favorite morning show, or even regional news, radio remains deeply embedded in the rhythm of life here. However, as we approach 2025, it’s important to ask: how can radio maintain its relevance in an era of unprecedented change?
The answer lies in both recognising its enduring strengths and addr
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