2014 is set to be a year of opportunity and promise for production houses, but if content is to be king it can’t be created on a pauper’s budget, says Shane Martin
Developments in the production industry, like the rest of economic life in the Middle East, are tricky to predict. Below are some ‘top line’ thoughts as to how I see the industry evolving over the coming year.
Digital and branded content: This is the area of production with the greatest growth potential, certainly in terms of volume, if not currently in terms of production spend. As everyone knows, the MENA region is one of the most digitally attuned regions on the planet. For example, Saudi Arabia has the greatest num
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Tags:Boomtown Productions
