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Campaign Middle East
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Hiba Faisal
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The year ahead for data-driven marketing in the automotive sector

Hiba Faisal
posted on

"A growing number of consumers are embracing digital-first experiences, purchasing vehicles online without ever entering a showroom," says Abhinav Gupta, CEO, CARS24 Arabia

Abhinav Gupta, CEO, CARS24 Arabia on the year ahead for data-driven marketing in the automotive sector.

The automotive industry is at a fascinating crossroads, with technology and consumer behaviour reshaping the way vehicles are marketed and sold. As we progress into 2025, it is clear that data-driven marketing, empowered by artificial intelligence (AI), is no longer a futuristic concept but a cornerstone of success in this rapidly evolving sector.

Traditionally, the car buying journey began with a dealership visit, where customers would test drive vehicles and negotiate prices in person. Today, that model is bein


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Tags:Abhinav Guptaautomotive industryCars24 Arabia
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

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