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The Vantage, Clicktivated partner for interactive shoppable video in MENA

Clicktivated brings its IP-protected technology enables item-level identification and tagging of clickable elements within a video to MENA with this partnership.

ClicktivatedFrom left: Chris Roebuck, CEO & Founder of Clicktivated; Manoj Khimji, Managing Director at The Vantage.

The Vantage has partnered with Clicktivated, a pioneer in interactive and shoppable video tech to enhance interactive video in the Middle East and North Africa.

Through this partnership, the Dubai-based media representation agency now exclusively represents Clicktivated in the region.

“Clicktivated offers a truly differentiated approach to video that aligns perfectly with the evolving needs of brands and agencies in our region,” said Manoj Khimji, Managing Director at The Vantage. “This partnership allows us to bring a powerful, scalable solution that delivers performance, insights, and innovation across verticals, especially in travel, tourism, and retail.”

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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.