At the forefront of progressive regulations that aim to protect consumers, the United Arab Emirates legalised electronic cigarettes back in April 2019, in a bid to regulate a market that is rapidly and exponentially growing.
Since its inception almost two decades later, the e-cigarette category is continuing to innovate, with cutting-edge technologies that are revolutionising its functions and features.
In line with said evolution, adult smokers are increasingly turning to novel technologies that deliver the nicotine without the nuisance of combustion – which has been primarily linked, by scientists and medical experts, to tar and smoking-related diseases.
And like any ‘emergin
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