The Trade Desk has launched a new media buying platform which brings the full power of AI to digital marketing.
The platform also features breakthrough measurement tools; free retail measurement data from pioneer retailers; massively streamlined partner integrations; and the programmatic table, a revolutionary new UX.
Kokai is a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience.
Jeff Green, Founder and CEO of The Trade Desk said: “The Trade Desk benefits from a rich yet highly complex dataset with very high integrity. With Kokai, we are able to help our clients make sense of that data with AI, and help the marketer make the best decisions at every turn.”
With these innovations and others, the platform ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising.
In major advancements in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process.
With access to more than 13 million advertising impressions every second, its AI innovations serve as a co-pilot to the programmatic marketer, helping advertisers buy the right ad impressions, at the right price, to reach the target audience at the best time.
Kokai will also feature major new innovations in digital advertising measurement and the Partner Portal, where thousands of new partners will be able to integrate directly with The Trade Desk using simple, standard adapters.
For user experience, the platform will incorporate a new design based on the Periodic Table. The Programmatic Table will offer an intuitive cockpit that harnesses the full power of programmatic for all users – from power traders to CMOs.
“Programmatic advertising has evolved rapidly over the last five years, and we need to ensure that we surface the full power of data-driven decisioning for all marketers as intuitively as possible,” adds Green.
