Global advertising technology company, The Trade Desk announces a new partnership with Choueiri Group, the largest media representation group in the Middle East which has close ties with many of the region’s largest broadcasters and publishers.
The partnership will open greater access to programmatic ad inventory across the Middle East region. The move will allow advertisers to launch and manage their digital campaigns across multiple channels, including desktop, mobile, Connected TV and Digital-Out-Of-Home (DOOH).
Choueiri Group’s extensive inventory will provide brands with a scale not previously available in the region. The partnership will also provide access to enhanced measuremen
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