by Impact BBDO’s chief creative officer Paul Shearer.
Production houses.
Why are they so important to us?
Well, I’ll tell you.
The best thing about being a creative is that you get to bring your ideas to life. That is if you work hard and are lucky enough. And when you are in the process of giving an idea life, a production house is the hospital.
That’s the power of a production house. They really are that important. So, I’d like to lend you my many years of experience by talking about the relationship a production company should have with creatives and agencies – how that works, how it should work and how it’s changing.
For me it’s all about relationships. Like all relationsh
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