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The strategy behind Nando’s refreshed look

Campaign Middle East spoke to Nando's' marketing manager in the UAE to understand why the brand has taken on its new look.

Nando’s at Mirdiff City Centre, Dubai

Nando’s, the Afro-Portuguese restaurant known for its peri-peri flavours, has revealed a series of renovated restaurants in the UAE. 

The locations include Dubai Festival City Mall, Mirdif City Center, BurJuman, Deira City Center in Dubai, and Shams Boutik in Abu Dhabi. The brand said the refurbishments aim to provide customers with a more homely and comfortable dining experience, featuring a contemporary look and feel.

“We listened to our customers’ feedback and noticed a strong desire for a more modern and comfortable dining experience,” said Nando’s marketing manager in th


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