To some, the first thing that may come to mind when they hear Kevin Durant and Joe & the Juice, is ‘basketball sandwich,’ and they wouldn’t be far off.
Joe & the Juice partnered with Kevin Durant to create the first premium sandwich called the Steak. An unlikely duo, pairing – an NBA superstar and a global juice bar – but this partnership is part of a broader branding strategy aimed at positioning Joe & The Juice as more than just a place to grab a smoothie.
Kasper Garnell, VP of Brand, Joe & the Juice commented, “We wanted to show that Joe isn’t just a juice bar – It’s a mindset. The message is simple: greatness isn’t an accident. It’s a lifestyle. And whether yo
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
