Adpro& Group has been appointed as agency partner of record for Seagulls Media Group, a leading media network in Jordan.
Under this mandate, Adpro& Group will lead brand strategy, creative development, social media management, and campaign execution across Seagulls’ full media portfolio, including outdoor, broadcast, and connected TV (CTV) platforms.
“Seagulls Media Group has entrusted us as their agency partner of record, and with that comes a bold ambition: to prove that creativity isn’t just for B2C. It’s a powerful force in B2B too,” said Rana Hamarneh, Group Chief Executive Officer and Partner, Adpro& Group and Adpro& OMD.
Hamarneh added, “From outdoor to broadcast to CTV, we’re about to show how sharp thinking, daring strategy, and standout storytelling can transform the way a media giant speaks to its world.”
This collaboration signals a bold new chapter for Seagulls Media Group as it looks to redefine its voice in a rapidly shifting media landscape. Together with Adpro&, the group will elevate its storytelling, digital presence, and brand expression to reflect its scale and forward-thinking vision.
Jumana Amleh, Chief Executive Officer, Seagulls Media Services, “Adpro& Group, including Adpro& OMD, have been long-standing partners—and one of our biggest clients — for decades.”
Amleh added, “So it’s a full-circle moment to now have them as our agency. As Seagulls enters a transformational phase, we knew we needed bold, disruptive thinking to match our ambition. Adpro& felt like the natural Agency of choice to help bring that to life in the B2B space.”
This win comes as part of a series of major account wins for Adpro& Group, following the agency’s repositioning and transformation in 2023.
Since then, the group has secured the global account for Royal Jordanian, Jordan’s national carrier; Umniah, Jordan’s fastest-growing telecom company; Portugal’s Novarroz Group for their Levant expansion; BioLab, Jordan’s largest network of medical diagnostic laboratories; LG Electronics Levant; the Queen Rania Foundation’s Al-Aman Fund for the Future of Orphans; and the re-retention of Japan Tobacco International across both RMC and RRP portfolios.
