S A Hassan Bilgrami shares how marketers can learn from the world of YouTube comments.
Get yourself a cup of warm cup of tea or coffee, plonk yourself in front of a screen, it could be a connected TV, laptop, or phone. Head to the comments section of your favourite song on YouTube. Chances are you will find hundreds if not thousands of kindred souls who felt something more than the everyday by listening to it.
The comments section of Let It Be by The Beatles shows that the song continues to move people across decades and age groups. Listen to it, as you read about the mother of a deceased twin finding solace time and ag
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