posted on Aug. 14, 2024 at 11:11 amAug 14, 2024

The Spin: The night is young and full of errors

posted on Aug. 14, 2024 at 11:11 amAug 14, 2024

Every month, Campaign Middle East maintains an account of mishaps in the world of communications. Here are some we noticed in July 2024.

The Spin is a die-hard Game of Thrones (and House of the Dragon) fan and – believe it or not – has watched the series more than seven times.
So, when HBO and House of the Dragon brought their limited-time activations to New York City in June, The Spin was genuinely excited. We scanned photographs of people sitting on the Iron Throne, watched CGI videos of banners declaring house allegiances (opportunities we had in the region, as well), and drooled over a score of customised GoT F&B options across the city.
Well, that lasted all of 15 minutes, until the photograph of a large blob of green sloppy goo wrapped around the Empire State Building surfaced.
The Spin’s first reaction was: “Is

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.