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The Spin: Rethinks required

Every month, Campaign Middle East keeps receipts of the mishaps in the world of communications. Here are some wacky offers we noticed in June.

1. Serious sobs

The Spin is a fan of Sobha Realty and Arsenal FC, but we had to include this promotional photo on this page.

It was a big deal when the property developer announced the four-year sponsorship with the Premier League club. But perhaps it can advise its star football players to not block the Sobha logo in future photoshoots.

Blocking the ‘ha’ in Sobha leaves you with “sob”. Arsenal were indeed in tears for a second season running, after coming runners-up to arch rivals Manchester City.

2. Unforeseen roast

Indeed, using sports stars in an advertising campaign comes with risks.
Try telling that to Unilever, which makes the Hellmann’s mayonnaise b


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