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The Spin: Rethinks required

Every month, Campaign Middle East keeps receipts of the mishaps in the world of communications. Here are some wacky offers we noticed in June.

Spin Hamster

1. Serious sobs

The Spin is a fan of Sobha Realty and Arsenal FC, but we had to include this promotional photo on this page.

It was a big deal when the property developer announced the four-year sponsorship with the Premier League club. But perhaps it can advise its star football players to not block the Sobha logo in future photoshoots.

Blocking the ‘ha’ in Sobha leaves you with “sob”. Arsenal were indeed in tears for a second season running, after coming runners-up to arch rivals Manchester City.

2. Unforeseen roast

Indeed, using sports stars in an advertising campaign comes with risks.

Try telling that to Unilever, which makes the Hellmann’s mayonnaise brand. It drafted in football star Jack Grealish into its campaign ahead of the Euro 2024 football tournament. Little did it know that Grealish was about to be dropped by the England boss.

The slogan of the campaign was ‘Up Your Game’ which ironically many felt Grealish needed to do to get back into the England side and Manchester City.

Egg on your face? Egg mayonnaise is more like. 

3. Scary scammers

Scammers suck right? Especially those wearing pantomime masks when they call you.

Not sure why you need to conceal your identity when you are making a landline phone call, but this model pretending to be a scammer feels the need for one.

A multi-tasking, mask-wearing scammer. Of course, scamming is a serious subject and we should all be vigilant online and when cold called. Let’s face it.

4. A sign from the past

It looks like we have stepped back in time, according to this road sign, spotted near our offices in Media City.

‘Entrance for Whitelisted Tenants Only’ reminds us of the old apartheid regime in South Africa. Is it politically correct to use the terms whitelisted, or blacklisted anymore?

We at The Spin also wonder what it takes to make it onto the whitelist. Parking nicely, keeping your car clean, not playing loud music. Whatever it is, we want to be part of this exclusive car club.