Louay Houri, Chief Content Officer, Four Agency WorldwideSaudi Arabia’s marketing and creative sectors display a distinctive “flavour” that I deeply admire. Consuming content from across different local and international markets, I am always taken away by the cleverness and creativity of the content I see in the Saudi market — whether it’s a billboard, a social media ad, video content or influencer content.
What makes their content so special?
In essence, I believe it’s the Saudis themselves! As citizens of the world, they are natural marketers and storytellers, with an innovative and unique spirit. Even when adapting international trends, they give it their unique flavour. Terms like “Hashtegha” (create it as a hashtag) and “Trendedha”
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