Abdulla Alhammadi, Managing Director, Snap Inc. KSA
Who remembers the 2016 “My Mother, My Heaven” campaign by STC? Few commercials in the Kingdom, or worldwide for that matter, have ticked all the boxes of resonance such as this. Emotional storytelling? Check. Cultural connection? Check. Authenticity? Check. The result was a deeply impactful, memorable advertising campaign that left a lasting impression on Saudi society.
Eight years after this viral ad was released, the formula for this campaign remains as relevant now as it was then.
The desire for real human stories amidst the clutter of brand messages and produc
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