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The radical change the ad industry needed yesterday

We need to seriously think about the role of leaders, says Accenture Song's Kristine Lasam

It’s an interesting time in the industry. Just a quick scroll of TikTok can open your eyes to the undercurrent: quiet quitting, act your wage, resenteeism. Some brave faces have tried to coin how people feel, but haven’t these trends been going on for generations?

It should alarm us if we are losing future leaders to other fields. TikTok might predict what 2030 leaders need. In an industry dominated by traditional, linear thinking and rigid structures, there is a collective yearn to slow down and force authentic connections.

In this frenzied and celebrated “hustle culture,” when was the last time your team was not worried about the next deadline or had that anxious ball in their


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