‘The flexibility of programmatic DOOH allows advertisers to adapt their messages in real-time.’
As the MENA region experiences a rapid digital transformation, programmatic digital out-of-home (DOOH) advertising is emerging as a game-changing tool for brands to connect with their audiences.
Unlike traditional out-of-home (OOH) advertising, programmatic DOOH leverages real-time delivery and dynamic, contextually relevant messages at key moments. The combination of broad reach and personalised messaging makes it a powerful medium for brands looking to capture attention in high-traffic environments such as malls, re
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