By Petra B Spanko, regional director, Katch International
The Holy Month of Ramadan is a special time of the year, when consumer behaviour changes across several spectrums. From spending to working hours and most specifically consumption of content. Having lived in the UAE for more than 12 years, I have witnessed a major change across all industries, which has allowed the adaptation of technology in a big way. Content personalisation has become easier, which means you are engaging the right audience with the type of content they want to see. The power of personalisation.
Like with almost every other sector worldwide,
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