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The Power of Personal Branding:  Natasha Koifman shares how she inspired a building to be named after her

Natasha Koifman, ranks amongst North America’s most recognized PR moguls and has been named as one of Canada’s most powerful women. While her professional achievements firmly place her at the top of her field, it’s her personal style and the values that she embodies that have created a unique personal brand for her – a personal brand that has resulted in Lanterra Developments, Canada’s leading property developer, launching a building that is inspired by the lifestyle she represents. The 47 storey luxury condominium Natasha The Residences, came about as a direct result of the influence of her personal brand and Natasha Koifman shares her top tips on how to get started on your own personal bra


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