Brands and marketplaces: a marriage made in heaven, right? Let’s face it, they both need each other to survive. But working out how to navigate the new dynamics of selling on online marketplaces has been a dilemma for many marketing and sales directors in the past year.
Retail has traditionally been exclusively the domain of trade marketers, but not anymore. Since the onset of the pandemic, the point of purchase has become the point of everything – especially for FMCG brands and previously siloed marketing functions, which have had to come together to combine skills to land their brand propositions in retail. This is especially true for those wanting to sell on multi-brand e-marketplac
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
