Influencer marketing is essential to any brand’s marketing mix – big or small. A decade ago, the usual tendency was to go with the ones with the highest reach or number of followers.
However, this is certainly and rapidly changing for many brands beginning to leverage the power of the nano influencers.
Nano influencers are typically between 0-20k and smaller in numbers than the micro; however, they effectively come across as extremely authentic and target niches.
They are leaders and key opinion formers within their circles and thrive on the ‘authentic’ power of word of mouth.
They can deliver on that aspect more naturally than a few bigger creators. This could be
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