Successfully selling tickets to events involves more than just making a compelling argument for why an event is worthwhile. People don’t always buy tickets purely because of the value, line-up, or convenience. Sometimes, decisions are made more impulsively and driven by emotions like excitement, anticipation, and the fear of missing out, known as FOMO. Understanding the power of FOMO can be one of the most effective tools for driving early ticket sales.
Potential attendees may talk themselves out of attending by saying things like, “Maybe I’ll wait until payday,” or “I’ll see if my friends are going first.” Sales may suffer as a result of this hesitancy. But event organisers can facilitate
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