A decade ago, McKinsey Global Institute called Big Data “The next frontier for innovation, competition and productivity”.
Since then, the role of data in business has evolved; elevating decision-making, deepening customer understanding and enhancing operational efficiency.
Data maturity is a vital measurement for business. It gauges how advanced a company is at analysing statistical information. With that, comes a sliding scale of adoption; from industry to
industry, business to business and department to department. A high level of data maturity signifies a deep integration with data playing a part in every organisational decision.
Organisations with a high level of data matur
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