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The power of affiliate promo codes in the MENA region

Admitad's CEO, Anna Gidirim, shares insight into the evolving landscape of affiliate marketing as a promotional strategy to drive sales.

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The affiliate marketing landscape in the MENA region is rapidly evolving, with unique trends distinctly shaping its growth.

With my experience in affiliate marketing at Admitad, I have observed a strong preference for coupon tracking over traditional link tracking compared to other markets like Europe or the US.

This is primarily due to the ease with which influencers can share promo codes on platforms where link sharing can be challenging. Recent data proves the effectiveness of affiliate promo codes in the MENA region. The number of coupons ordered


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