The beauty of digital marketing is its ability to specifically target different groups of people.
This allows you to always be relevant and on-point, should you choose to use this superpower.
Yet the opportunity to use this superpower seems often to be squandered by lazy advertisers, for lack of a better word. They would rather just create one ad or a post targeting everyone, versus creating 20 unique versions to target 20 unique audiences.
But this pay-and-spray approach is riddled with pitfalls. People are becoming very choosy, and brands are trying very hard to accommodate them. People can now build their own anything from a Starbucks coffee to a credit card, poke bowl, car, frozen yoghu
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