The world is changing, and so are the ways governments communicate. For Saudi Arabia this is particularly true because, with 60 per cent of the population under 30, we are a young nation with many outward-looking, talented and aspirational Gen Z members of society. Young Saudis are active in their communities, confident in their culture and eager to share their stories with the world.
For those charged with sharing these stories, communication isn’t just about new platforms or new tools, it’s about connecting audiences through their shared values, common dreams, familiar perspectives and life experiences.
These connections are not only made among Saudis and expats in the Kingdom; increasingly, w
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
