What are consumers wanting that’s changed over the past couple of years, and how are radio broadcasters giving them that?
It’s beyond what you hear and see through the audiovisual mediums. Touch and feel have become equally important, so marketing is now taking place through the line and not just via above-the-line and below-the-line.
What are advertisers asking of broadcasters that’s new, and how is the industry responding?
It is no longer just about the hard sell. Advertisers are looking to a process of intriguing and inspiring the audience. While radio or TV cannot just function by themselves, activations and digital forums are equally integral to drive the thoughts of brands
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
