Over the course of the last few years, the marketing and advertising practices brands and advertisers traditionally employed to reach potential customers and generate leads have either witnessed dramatic shifts or were completely retired and replaced by newer tactics and tools.
This transition was further accelerated by another unprecedented gamechanger, Covid-19, which went from being just another virus no one really knew much about to changing life as we know it for 8 billion people around the globe, all in the span of three short months. After the disruption the pandemic brought to our everyday lives and global economies, a massive surge in unprecedented trends and behaviours, including media
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