By Alastair Sherriffs, vice-president of marketing and growth, Property Finder
If there were to be semantic analysis done of corporate email as the Covid crisis struck, I’d bet a socially distant hop drink that the phrase ‘cash flow’ would be top trump.
At Property Finder this was no different, and we had to think about cash flow primarily through the lens of our clients’ businesses. Scar tissue from the 2008 financial crash meant there was a visceral reaction to the impact the global real estate market saw, and conserving cash was an understandable priority for our clients. We also had to consider the other side of our marketplace, the property-seeking users. How would
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